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Event Details
Turning Your Customer From a Casual Acquaintance to a #1 Brand Fan
Silicon Valley Brand Forum Event at HP on May 4th, 2010 In Palo Alto, CA
Tickets Running Out
Join The Silicon Valley Brand Forum and the San Francisco Bay
Area’s best brand executives for a morning of best practices in branding.
Hewlett-Packard is the host for this event.
You’ll see thought provoking presentations and a panel
discussion on how companies are taking their relationships with their customers
from awareness to evangelism by creating powerful and resonant brand messages
and experiences.
You Will Learn
* The difference
between brand loyalty and deep brand relationships
* The most
effective strategies and tactics companies are using to deepen those brand
relationships
* Insights on the
shift from sending messages to customers to engaging customers in a
conversation
* How companies
are turning well-networked unhappy customers into brand champions.
Featured Speakers and Panelist Include
* Ron May, a
Silicon Valley Brand Forum co-founder who has led brand strategy for both
start-ups and industry leaders including Logitech, Quantum Corporation and
Synopsys, and even Mattell's Barbie brand.
* Bob Kennedy,
Director, Global Advertising at McAfee Security
* Heidi Melin,
CMO at Polycom and past CMO at Hyperion and marketing VP at PeopleSoft
* Dan Nichols,
vice president of marketing at RightNow Technologies, a leading CRM company
* Adam Weinroth,
vice president of strategic marketing at Demand Media
* A senior brand
executive from HP (TBD)
May 4, 2010
8:30 am to Noon
Hewlett Packard Corporate Offices
3000 Hanover Street, Bldg. 20
Palo Alto, CA 94301
Refreshments will be served
When & Where
Hewlett Packard
3000 Hanover Street
Building 20
Palo Alto,
CA 94301
Tuesday, May 4, 2010 from 8:30 AM to 12:00 PM (PT)
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Hosted By
Silicon Valley Brand Forum
Since 2000, the Silicon Valley Brand Forum has been providing the opportunity to brand professionals to share challenges, trends and opportunities in brand management. We are the only Bay Area organization dedicated exclusively to brand management. Our members come from the client side, agency side, and academic side of branding. We are committed to keeping brand professionals throughout the Bay Area educated and connected.